Click a track to filter sessions
Select a day
- Tuesday
- Wednesday
- Thursday
-
11:00am
Simon Hade Space Ape11:00am - 11:45amRoom 2Highs and Lows of our Quest to find a Category Defining Game
Tuesday 11th July11:00am - 11:45amRoom 2Space Ape co-founder, Simon Hade, will share their experiences of the development, and live ops scaling of their rhythm action hit Beatstar. The talk will share war stories from the search for product market fit, including memories of the many games and ideas discarded along the way as well as the tactics that allowed them to scale the game to over $100m revenue and 50m users in a year.
Session Takeaway
Strategies and tactics for exploring blue ocean categories in game development.
Live Ops tools for scaling arcade action games.
Frameworks for thinking about new game opportunities and navigating the modern performance marketing landscape.
12:00pm
Allan Stowe Outfit712:00pm - 12:45pmRoom 2How to Successfully Kill a Mobile Game
Tuesday 11th July12:00pm - 12:45pmRoom 2Building and shipping games are really tough, yet one thing remains harder, and that's killing it. In this presentation, we'll go over the production cycle and best practises to get a mobile game out the to world, and share some of the conclusions that lead us to stopping a game in its tracks.
Session Takeaway
- Why goals and scope can get the most out of your team
- How to balance creativity and scope
- Understanding when to kill your product and when to continue
- Helpful tips in mobile game production
2:00pm
Jade Ostle Trailmix2:00pm - 2:45pmRoom 2The Desire Path: Our Journey from Perpetual Pivots to Record Retention
Tuesday 11th July2:00pm - 2:45pmRoom 2Developing Love & Pies was a stupendous journey: from testing three unique core gameplay mechanics to pivoting completely into the merge2 genre, this session will teach you about the trials and tribulations of making a successful mobile game. Learn the story of Love & Pies - the mistakes we made, how we overcame them, and how we set the game up for success.
Session Takeaway
- Learn tips for when you should pivot your game and how big changes can move the needle
- How to design retention focused features and live ops, balancing proven features with innovative ones
- Lessons from developing and launching core gameplay in 12 weeks, focusing on retention metrics
3:00pm
Neil Long mobilegamer.biz3:00pm - 3:45pmRoom 2What’s Next in Mobile: UA, Crossplatform, Hybrids and More…
Tuesday 11th July3:00pm - 3:45pmRoom 2Coming soon.
4:00pm
TBC TBC4:00pm - 4:45pmRoom 25:00pm
TBC TBC5:00pm - 5:45pmRoom 2
