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11:00amSimon Hade Space Ape11:00am - 11:45amRoom 2
Highs and Lows of our Quest to find a Category Defining GameTuesday 11th July11:00am - 11:45amRoom 2
Space Ape co-founder, Simon Hade, will share their experiences of the development, and live ops scaling of their rhythm action hit Beatstar. The talk will share war stories from the search for product market fit, including memories of the many games and ideas discarded along the way as well as the tactics that allowed them to scale the game to over $100m revenue and 50m users in a year.
Strategies and tactics for exploring blue ocean categories in game development.
Live Ops tools for scaling arcade action games.
Frameworks for thinking about new game opportunities and navigating the modern performance marketing landscape.
12:00pmAllan Stowe Outfit712:00pm - 12:45pmRoom 2
How to Successfully Kill a Mobile GameTuesday 11th July12:00pm - 12:45pmRoom 2
Building and shipping games are really tough, yet one thing remains harder, and that's killing it. In this presentation, we'll go over the production cycle and best practises to get a mobile game out the to world, and share some of the conclusions that lead us to stopping a game in its tracks.
- Why goals and scope can get the most out of your team
- How to balance creativity and scope
- Understanding when to kill your product and when to continue
- Helpful tips in mobile game production
2:00pmJade Ostle Trailmix2:00pm - 2:45pmRoom 2
The Desire Path: Our Journey from Perpetual Pivots to Record RetentionTuesday 11th July2:00pm - 2:45pmRoom 2
Developing Love & Pies was a stupendous journey: from testing three unique core gameplay mechanics to pivoting completely into the merge2 genre, this session will teach you about the trials and tribulations of making a successful mobile game. Learn the story of Love & Pies - the mistakes we made, how we overcame them, and how we set the game up for success.
- Learn tips for when you should pivot your game and how big changes can move the needle
- How to design retention focused features and live ops, balancing proven features with innovative ones
- Lessons from developing and launching core gameplay in 12 weeks, focusing on retention metrics
3:00pmNeil Long mobilegamer.biz3:00pm - 3:45pmRoom 2
What’s Next in Mobile: UA, Crossplatform, Hybrids and More…Tuesday 11th July3:00pm - 3:45pmRoom 2
4:00pm4:00pm - 4:45pmRoom 2
Mobile SessionTuesday 11th July4:00pm - 4:45pmRoom 2
5:00pm5:00pm - 5:45pmRoom 2
Mobile SessionTuesday 11th July5:00pm - 5:45pmRoom 2