Neil Long started his media career almost 20 years ago on UK games industry publication MCV. He was appointed editor at the tender age of 24.
He then moved into consumer magazines as editor of Official Nintendo Magazine, and later became editor-in-chief of all Nintendo products at Future Publishing.
He also created and launched interactive iPad magazine iGamer, and was editor of edge-online.com.
In 2014, he joined Apple as App Store games editor, assuming responsibility for featuring decisions and editorial strategy across Europe. He was part of the team that helped launch App Stores on the Apple Watch and Apple TV. He also helped launch the App Store’s UK Today tab and Apple Arcade.
At Apple Neil was responsible for the editorial launch of countless games, including Clash Royale, Monument Valley 2, Brawl Stars, Candy Crush Friends Saga, Beatstar and more. He was also part of the team that debated and selected Apple’s Game of the Year and Apple Design Award nominations.