Felicity Gracie-Herst
Trailmix Games
Felicity Gracie-Herst
is General Manager of Love & Pies at Trailmix Games, where she leads the strategy and operations behind one of mobile’s most engaging narrative puzzle games. With over 17 years of experience across product, production, and engineering, Felicity has worked at the forefront of innovation throughout her career — from developing for pre-release hardware and immersive VR/AR at companies like Microsoft and nDreams, to driving growth and operational excellence on genre-defining hits like Farm Heroes Saga at King and Love & Pies at Trailmix. Her specialty lies in breathing new life into mature titles through a deeply systematic, player-centric and learning approach — proving that innovation isn’t limited to new games or platforms, but thrives in the continuous evolution of established experiences.
