Dr Gina Jackson
Skillful/Pitchify
Gina Jackson OBE is the founder of Skillfull and cofounder of Pitchify. During her 30+ years career she has worked on around 300 games in both development and publishing roles from SNES through to PS5. She has recently published a report on the Skills Crisis in the UK games industry and will soon be launching Pitchify a marketplace to speed up the funding process for Developers and Publishers. She’s an activist for change across skills, diversity, and mental health in the games industry to create the best conditions for sustainable growth.
Dr Gina Jackson is speaking at the following session/s
Practical Solutions Panel: Insights from the Experts
A broad and expert panel from academia, industry and those that bridge the two, will provide a unique overview of the support mechanisms, solutions and frameworks they have used and provide to successfully deliver and capitalise on the challenges and opportunities we are facing. This will be flowed by a Q & A session and provides a grounding to the final workshop.
Session Takeaway
- A series of applied solutions to the problems both industry and academia are facing
- A chance to ask the experts about their experiences
Session speakers
The Funding Gap: What Developers & Funders Need to Know
Access to funding is possibly the biggest challenge to the games industry now, join the Pitchify team to discuss the key issues from both the perspective of developers, and funders. What does, or could, or even should, the future of funding look like?
Session Takeaway
- Challenges in accessing funding in the games industry
- Perspectives on funding from both developers and funders
- Current issues surrounding game funding such as missing data, market analysis
- Future of funding in the games industry — what it does, could, or should look like
- Role of platforms (like Pitchify) in bridging developers and funders
- Equity and accessibility in funding—who gets left out and why
Session speakers
