Vladimir Pronin
Holland & Barrett
I’m a Principal Product Manager at Holland & Barrett, where I lead app-first and platform transformation across multiple product teams. My background spans over 14 years in technology, starting in mobile engineering and evolving into senior product leadership, which allows me to work comfortably across strategy, platform, and execution.
Alongside my role at Holland & Barrett, I’m an entrepreneur and co-founder of Nova Ocean and Mindlist, where I continue to build and scale consumer products. I’m passionate about turning complex platforms into simple, valuable customer experiences, building strong cross-functional teams, and helping organisations move beyond transactional products toward long-term customer value.
Key achievements:
- Led large-scale app-first and platform transformations in complex organisations
- Combines deep mobile engineering background with senior product leadership
- Hands-on experience scaling consumer products as both a product leader and founder
- Proven at aligning multiple squads around shared platform strategy and execution
- Practical experience in international expansion and omnichannel product strategy
Vladimir Pronin is speaking at the following session/s
Scaling Cross-Platform Delivery: From Mobile Bottleneck to Self-Service Platform
Digital products live across mobile, web, desktop — but delivery usually doesn't. One central mobile team becomes a ticket factory for everyone else, web prioritises desktop, and releases turn into cross-team coordination hell. In this talk, Vladimir Pronin shares a production case where a mobile app transformed from single-team bottleneck into a self-service platform enabling parallel delivery from 10+ squads.
Vladimir unpacks the shift from "mobile as channel" to "mobile as platform": defining crisp platform boundaries that enable instead of constrain, guardrails that let squads ship safely without central approval, and shared observability that makes incidents solvable instead of mysterious. He shows how platform contracts replaced ad-hoc tickets, how outcome alignment stopped channel wars (app vs web vs desktop), and how delivery cadence went from monthly heroics to weekly business-as-usual.
Expect practical patterns for your own cross-platform reality: team topologies that scale, decision frameworks that stick, platform metrics that matter, and org design that makes delivery predictable. Perfect for technical leads tired of coordinating releases across silos and wanting platform thinking that actually ships.
Session Takeaway
- Mental model for platform boundaries that scale cross-platform delivery.
- Team topology patterns to escape centralised mobile ownership.
- Decision framework to align mobile/web/desktop around outcomes not channels.
Session speakers
