Robert Hewson
Huey Games
Rob is CEO & Creative Director of Huey Games, a game development company specialising in delivering Smart Console Porting, co-development, design consulting and other development services in Unity and Unreal for PS5, PS4, Xbox Series X|S, Xbox One, Nintendo Switch and PC. Rob is a veteran game developer with extensive experience in Game Director, Lead Design and Project Management roles on titles such as LEGO Star Wars: The Force Awakens, LEGO Jurassic World, LEGO Batman 3, LEGO The Lord of the Rings, LEGO Legends of Chima, LEGO The Hobbit, Hydrophobia, Pool Nation, the World Snooker Championship series, Hyper Sentinel, Wreckout and Mechinus. Rob is a BAFTA member, columnist, conference speaker and mentor. At the end of 2023, Huey Games won Best Small Studio in the Game Republic 20th Anniversary Awards.
Robert Hewson is speaking at the following session/s
Micro Crowdfunding: Lessons from 20 Successful Kickstarters
Having run 20 successful Kickstarter campaigns, with funding totals ranging from £4k to £26k (and nearly £200k overall), we have built a “micro crowdfunding” methodology at Huey Games.
By keeping the campaigns small, we’ve been able to learn and deliver repeatedly, fine-tuning our approach and gradually growing our Kickstarter following over time. This has created a sustainable - albeit relatively small - revenue stream but perhaps more importantly it has given us data. From data, you get leverage. We’ve been able to use this data in grant applications, publisher pitches and in business development contexts.
In this talk, I will discuss our micro crowdfunding journey on Kickstarter, the KPI funnel we’ve developed to ensure success, the lessons we’ve learnt and the data we’ve gathered along the way.
Session Takeaway
- Be Data Driven: Use the pre-launch follower KPI to de-risk your project and maintain your sanity, and measure what your audience loves
- Build a Repeatable Niche: Find something your audience loves, that’s easy to produce, and do it again and again on a small, low-risk scale
- Nurture Your Community: Keep delivering and engaging with your backers so your audience can grow and guide you towards the right projects to reach ever greater success on Kickstarter
Session speakers
