Jessica Hyland
Electronic Arts(Maxis)
Jess Hyland is a senior character artist at EA Maxis and has been making The Sims for four years. This is her sixteenth year in the games industry, having previously worked at Jagex, Wonderstruck, and Exient. She loves fashion, fantasy, and cats.
Jessica Hyland is speaking at the following session/s
Shaping The Sims: The Tech Art Behind A Flexible Character Creation Tool
Create-A-Sim is one of the most diverse character customisation systems out there, allowing players to see themselves - and a multitude of others! - in the world’s leading life simulation game.
Supporting that system with a constant stream of new content is no mean feat and I’d like to shed some light on the tech and the mindset that enables my team to quickly and intuitively create flexible and inclusive character content that reflects all facets of our huge, diverse and highly dedicated fanbase.
Tech that’s easy for artists to understand and use frees us up to be more efficient and more creative. Win-win for us and our players!
Session Takeaway
Players cherish diversity and will build you a solid fanbase
Being able to move with the times lets you live longer
The easier and more flexible you make tech to use for artists, the more they will make with it and the more creative they will be!
Session speakers
