James Clements
Excalibur Games
James has worked as a Marketing Manager in the games industry for 8 years and has worked on 16 indie games to date. Working at publisher Excalibur Games, James’ current project is Long Drive North. Hugely passionate about games, James strives to help indie devs find an audience for their titles.
James Clements is speaking at the following session/s
How to go Viral on Social Media Without Spending Time on Social Media
Making indie games is hard. Selling games is hard and getting harder. Working longer hours, spending your weekends plugging your game on socials, tiring yourself out and distracting from development is not the answer. While many devs spend hours and hours promoting their game on social media, using all sorts of hashtags, jumping on trends, and optimizing their TikToks for the FYP, there’s another way.
Marketing Manager James Clements recently hit over 150,000 Steam wishlists in just 3 months, in no small part driven by social media… by spending as little time as possible on social media. This success was not luck (although it did play a role). It was the result of a repeatable strategy.
This session will uncover how he did it, and how you can apply this approach to maximise your chances of success – while also freeing up valuable time.
Session Takeaway
- How to secure meaningful organic influencer coverage while spending as little time as possible on social media
- How to use data and audience analysis to ensure there is a big enough market for your game to succeed
- How to sell your game to the right players in one sentence
- How to establish a strong level of organic player interest on Steam
Session speakers
