Guy Richards
Xbox
Guy Richards has been supporting game developers and publishers since 2010. He currently leads ID@Xbox as Global Director, where his team helps games more players with Xbox through discovery, strategic partnerships and hands‑on problem solving. Previously, Guy worked at PlayStation, where he helped open up self‑publishing, and began his career in digital publishing at Electronic Arts.
Guy Richards is speaking at the following session/s
How to Maximize Discovery, Reach & Momentum When Launching With XBOX
Where you launch matters more than ever. Player behaviour is shifting, competition is intensifying, and developers have more choices than ever before. In this talk, I’ll cover how XBOX and developers can work together to help games break through by improving discovery, reaching new players across devices, and reducing the friction of shipping. I’ll also cover when to engage with ID@XBOX, how to pitch us, and the common pitfalls we see, with practical examples throughout.
Session speakers
