Erol Kentli

Erol Kentli

Flix Interactive

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<p><span>Erol Kentli is a veteran of the games industry with a decades-spanning history of leading, managing & directing teams at a broad range of development studios, on an equally broad range of AAA titles (including Gears of War, the Walking Dead, Dirty Bomb, the Conflict series, DiRT 2, Grid 2, Harry Potter: Book of Potions, Ghostbusters, Operation Flashpoint, F1, Crysis 3, Homefront: The Revolution, PlayStation VR Worlds, Warzone 2100 & the original XCOM series).</span></p>

Erol Kentli is speaking at the following session/s

Defining & Achieving Visual Quality!

As John Lasseter put it, “Quality is the best business plan”. This sounds simple enough, the higher the Quality of our project, the more successful it will be, right? Yet in an ever-evolving industry, with myriad competing considerations, how do we go about achieving quality? By what standards do we go about defining and subsequently strategize achieving it?

Games industry veteran Erol Kentli delves into the varied considerations, including:

  • Visual style and target platform
  • To the relationship between scope and finesse
  • The impact of autonomy and team engagement
  • The perspectives of the development team & the qualitative expectations of the buying public, and how these might differ
  • Establishing quality benchmarks, whilst simultaneously front-loading performance testing
  • How we might apply a variety of established creative and management methodologies to the realm of visual beauty with a view to strategizing success!

Along the way we’ll discuss VHS vs Betamax, cover Maslow’s Hierarchy of Needs vs Erol’s Hierarchy of Art, flit by the psychology of perception and stop in with James Dyson and John Cleese. And then hopefully Erol will manage to bring this all together and discuss how we apply it to the creation of games Art that resonates at an emotional level… what fun!

Session Takeaway

  • Insight into considerations around what Quality is, how it is perceived & the benefits of pursuing it.
  • How we can strategically plan & scope for Quality.
  • How we jolly-well achieve Quality!

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