Molly Holmes
Panda Cat Games
Molly Holmes is a freelance Social Media Manager and 3D/2D Artist.
She began working with Panda Cat Games in July 2025, in order to launch and manage their TikTok and Instagram accounts (followed by Youtube in 2026). She has developed a strategy and plan to both build their brand and grow their following in preparation for the launch of their first game, Spirits of Heartwood. The accounts now reach over 35k users per month (and growing), and as a result she was nominated for the Community Manager Award at the Game Republic Awards, 2025 (even dressing as ‘Panda’ from Panda Cat when needed!). She has run expert roundtables on TikTok For Games at GaMaYo, and teaches sessions freelance for Game Academy courses on TikTok For Games, Making Money From Social Media, and Game Art.
She has a first class honours degree in VR and AR, and a certificate in Virtual Production. She also works freelance where runs the socials for a small local business, gaining them over 700 Facebook followers in just over 24 hours, and has run workshops on TikTok for a local charity.
Molly Holmes is speaking at the following session/s
A Beginners Guide to Tiktok (for Indie Games)
Learn the basics of using TikTok to launch your game and build your brand from Panda Cat Games’ Social Media Manager, Molly Holmes. She’ll share her tried and tested tips and tricks, and what she’s learnt about launching your social presence from scratch and building a following - so that you can do the same for your indie games company. (Warning: May include spreadsheets and graphs!)
This will cover:
- Why TikTok?
- Getting started
- What works and what doesn't (trends, rules, attention spans)
- Growing a following
- How to monitor and improve
- Generating ideas and content
Session Takeaway
- Basic understanding of TikTok.
- Knowledge of how to get started.
- Why TikTok can be important for indie games.
- Tips and tricks for how to get the best out of it.
Session speakers
