Liam Wiltshire
Tebex
Liam Wiltshire leads all strategy and operations at Tebex, where gaming meets fintech. With nearly a decade of experience in gaming payments, regulatory compliance, and operational risk, Liam has helped studios like Rockstar Games, Studio Wildcard, Hypixel Studios, Madfinger Games, and more capture and optimize over $1.5 billion in player transactions.
As the head of the leading monetization platform trusted by studios and creators worldwide to power live-service monetization and user-generated content, Liam ensures payment experiences are as seamless and rewarding as the gameplay itself, with a focus on practical insights to unlock hidden growth opportunities without compromising player trust.
Liam Wiltshire is speaking at the following session/s
D2C’s Biggest Opportunity Has Nothing to Do With Platform Fees
The D2C conversation in games has been dominated by one number: saving 25-30% on legacy platform fees by monetizing directly to players. That argument misses the true opportunity now available to studios: lower risk, improved financial control, and unlocking new growth channels. Indeed the studios experiencing rapid D2C growth have moved past the fee debate. They are building a direct player relationship, and that relationship has become the highest-returning channel in their business.
Liam Wiltshire, VP and GM at Tebex, will show how the best-in-class D2C monetization adopters do differently using real data from Tebex's platform of 45,000+ gaming stores. Don’t miss his session, where attendees will leave with actionable next steps to turn their existing player community into a wholly owned revenue engine that lowers CAC, improves retention, and increases player LTV.
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