Caspar Gray
Green Man Gaming
Caspar has worked for over 25 years in the industry, on both sides of the Atlantic.
He worked for over a decade as the acquisitions ‘point man’ at major publishers Eidos and Square Enix, assessing thousands of game pitches, and signing a diverse mix of games, from quirky handheld titles to AAA console projects.
He has spent the last 12 years working on the other side of the negotiating table, at The Arsenal Agency, helping indie developers pitch to publishers, and securing the best deal for them. Clients have included Psyonix, Heart Machine, Giant Squid and Mobius Digital.
Caspar Gray is speaking at the following session/s
Your game is better than you think: How to find and nurture the soul of your game
Thinking beyond genres and descriptions early in development makes it more likely your game will succeed. You *can* do this without sacrificing creativity and artistry, but it requires a fresh perspective.
Drawing on my experience both signing games for major publishers, and pitching to them as an agent, I’ll be giving you a framework to interrogate your game designs, find their irreducible core and craft truly appealing games.
This goes deeper than picking a genre, a handful of Steam tags and guessing at an elusive “USP”. In today’s crowded marketplace, you can’t just describe what you are making. You can however greatly increase your chances of success by looking at your game through a different lens, and working hard to intrigue and convince your audience.
With a number of examples from both indie and AAA spheres, I’ll be showing the way to making make games that people don’t just play, but ones they cherish and evangelize.
Session Takeaway
Discover how to look beyond genres and descriptions to get at the true core of your game
Learn how to convince people about your game, not just describe it
Get the tools to reach a bigger audience without sacrificing creativity
Session speakers
