Brian Baglow
Scottish Games Network Ltd.
Brian is a writer, designer, founder and CEO who started his career in games as the writer for Grand Theft Auto.
Brian became Rockstar Games first Global PR Manager in NYC, before moving into the nascent mobile games industry with Scottish pioneer Digital Bridges. In 2002 Brian founded Indoctrimat, which worked with over 150 organisations around the world. Brian also lectures at Edinburgh Napier University, on the transformative power of interactive media.
Brian founded the Scottish Games Network in 2004, the industry body for Scotland’s games industry. In 2022 Brian created Scottish Games Week, the first large-scale games event in the country and is now delivered Level Up: Scotland’s Games Action Plan building the UK’s first £1 billion games ‘supercluster’.
He's a regular contributor to the media, tech ecosystem and government, whenever they need to know more about this 'games thing'.
Brian Baglow is speaking at the following session/s
More Than Games: Unlocking New Funding & Creative Opportunities Outside the Consumer Market
The consumer games market is intensely competitive. However, the UK games industry’s core value is boosted by an estimated £1.3 billion in 'spillover' GVA, generated by game skills used in non-traditional sectors. This session introduces the 'More Than Games' Mindset: a strategic framework for senior leaders to leverage their creative and technical expertise in fields like health, education, and cultural heritage.
Attendees explore how to identify potential B2B and government partners, translate game design vocabulary into language that resonates with non-games clients, and structure collaborations that deliver sustainable income. The session moves beyond theory to provide a practical guide on securing alternative funding and mission-driven grants. Participants leave with a clear process for diversifying their studio's portfolio and finding new revenue streams that utilize their existing development superpowers.
Session Takeaway
- Identify three high-growth non-consumer markets (e.g., healthcare, heritage) seeking interactive expertise.
- Translate game development concepts into professional language that builds trust with corporate and government partners.
- Strategize a pitch process for non-games clients that focuses on mission outcomes rather than just features.
- Access alternative funding and grants by positioning development skills as tools for cross-sector innovation.
Session speakers
