Andrew Dodds

Visual Approaches to Creative Sound Design

The way we talk about sound is holding back the way we design it. In game audio we too-often rely on a narrow set of descriptors: bright, dark, warm, gritty. We also tend to default to technical processes — more compression, less reverb, more distortion — or literal source references — more metallic, more watery, more engine. While useful, these ways of talking about sound can flatten creative intent, restrict exploration, and make it harder to communicate nuanced ideas. To design more expressive, evocative audio, we need better creative language - and one of the richest sources of inspiration comes from the visual arts.

In this session, Ashton Mills draws from his experience as a sound designer and creative leader in game audio, exploring how visual thinking can augment our approaches to sound design. Ashton demonstrates how concepts like line, shape, texture, contrast, and movement can be translated into sound, offering different ways to imagine, design, and communicate audio ideas.

The talk explores how soft and hard lines map to envelope design, how visual texture differs from timbre in shaping sonic identity, and how art movements such as impressionism, expressionism, and realism can inform creative intent and stylistic choices in game audio. Through practical examples from RuneScape:Dragonwilds and sound design DAW sessions, Ashton will bridge the gap between the philosophical and the concrete; offering attendees techniques they can apply to their own work.

Session Takeaway

• Unlock new imaginative approaches to sound design.
• Discover untapped sources of inspiration for creative work.
• Improve collaboration between sound and other disciplines.
• Give better creative feedback and have new ways to respond to feedback.

Session speakers