Amy Pejic
Criterion
Amy Pejic supports studio operations across Battlefield Studios Europe, helping teams deliver large-scale game experiences across multiple studios and disciplines. With 20 years in the games industry, she has contributed to some of gaming's most recognized franchises, including Battlefield, Fable, Gears of War, UFC, NHL, Skate, and Def Jam. Prior to joining Criterion Games, Amy held roles at Playground Games, The Coalition, and several EA studios across North America. She holds degrees in Political Science and Creative Writing, bringing a unique perspective on leadership, collaboration, and complex problem-solving. Outside of work, Amy is a wife, mom, and dog mom who enjoys reading cookbooks and home renovation projects.
Amy Pejic is speaking at the following session/s
Criterion: 30 Years of Continuous Evolution and our Future as a Battlefield Studio
Join Criterion - the studio behind Burnout, Need For Speed and BLACK - for a session focused on their 30 years of continuous evolution, their place as a modern British creative powerhouse, and how it has navigated genres and developed for multiple platforms. This all now culminates in them being a leading pillar of Battlefield Studios focused on the future of this iconic franchise, that all started with the launch of Battlefield 6, the biggest-selling shooter of 2025.
Session Takeaway
- Criterion has always been a studio defined by continuous evolution - how video games as interactive entertainment and the gaming industry has evolved in the last 30 years.
- How Criterion has adapted across those 30 years through genres, technologies, hardware generations, and creative challenges while maintaining a reputation for bold thinking, executional excellence, and unforgettable player experiences.
- How Criterion is set up for the future as a leading pillar of Battlefield Studios - 4 world-class studios across Criterion, DICE, Motive and Ripple Effect - that are focused on the future of this iconic franchise that all started with Battlefield 6.
- Advice for young people looking to enter the gaming industry in 2026 and beyond, particularly young women looking to enter a traditionally male dominated industry.
Session speakers
