Amir Didarzadeh
NBI

Amir has over 12 years experience across the games and tech industries. Recently Head of Product at Glowmade, and currently Principal Product consult at NBI, advising AAA studios across the industry.
Amir Didarzadeh is speaking at the following session/s
Product Validation: How to Spot a Flop Before it’s Too Late!
You have seen it a million times before. A game releases to crickets, and after the sad headlines, layoffs, and internal chaos, the employees say the same thing: "we should have seen this coming".
So what happened?
In this session we will go from start to end, conception to testing to production to ship, and build a framework of how to identify (and solve!) product issues BEFORE you ship. If you are releasing any sort of project in 2026 or beyond, this talk is sure to be useful.
Session Takeaway
After seeing this talk you can apply to your own project:
- A practical framework to define success at the project and feature level, so your development is always aligned and pointed towards the vision.
- Key insights on how to validate your project before its too late, how to playtest efficiently, how to not waste development figuring it out.
- A check list of warning signs to watch out for from announce to ship, so that your marketing is measurable and translates to actual sales.
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