Ali Durrant

Ali Durrant

Dream Reality Interactive

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Ali Durrant. Head of Production, Dream Reality Interactive. 20 years of game development experience, including leading the European Production team on PlayStation Home, designing eSports events for Riot Games, and creating games, interactive, AR and VR experiences at companies such as XBox, LEGO and nDreams.

Ali Durrant is speaking at the following session/s

Ahead of Its Time: Why is PlayStation Home One of the Most Talked About Games of 2022?

The metaverse, or Web3, is being heralded as the next big thing in the digital world, with 70% of brands saying they need a significant presence in it and 50% of those have admitting they have no idea how to achieve it. And the world of crypto currencies, NFTs and blockchain requies virtual spaces to be built so they can sell land in this brave new world. This opens up a great opportunity for games developers, our services have never been in such high demand….

But who knows the most about these digital spaces? What works, what doesnt… what makes them sticky, what sells and what causes upset? The answer is the pioneers! and PlayStation Home was one of the first and most influencial. A virtual community space with social games, avatars, dancing, land & digital clothing for sale  and all the technical gubbins behind it all. Sony, as ever, arrived at the party early and learned a lot. Consequently, everyone is looking at PS Home and it can help us now.

This panel discussion brings together some of the founders and key voices of PS Home to understand what they learned, how they have used that knowledge and how it applies to the future. With a mix of foundational questions, topical insight and some fun along the way, this will be a lively and informative conversation of best in class web3 development.

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