Tom Storr

Tom Storr

The Experimentation Group

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I worked at King for seven years, starting between the Candy Crush and Candy Soda launches. I  spent the majority of my time there in the Experimentation Group.  

Our mission was to understand what our players really wanted by experimenting on games like Bubble Witch 2, Diamond Digger and Pyramid Solitaire.  Through this we learnt a lot and created many features that have become industry standards, like Hard Level Labeling and Piggy Bank.

Now I am Co-Founder of The Experimentation Group.  We help games studios apply the same techniques to discover what their players really want.

Tom Storr is speaking at the following session/s

Growing Your Game: Learnings from Experimentation

12:00pm - 12:45pm
Room 2

At the Experimentation Group we help teams understand what their players really want every day. This session reveals what we’ve learnt about growing games from talking to teams and testing their ideas. You will learn what's worked with other teams and how you can start experimenting.

Session Takeaway

  • Is experimentation right for your game?
  • What are the best metrics to target?
  • Where is the best place to start?

Session speakers

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