Taya Beleanina

Taya Beleanina

Etch Play

Speaker Placeholder
Taya Beleanina photo}
Speaker Mask

Taya has been in the industry for over 3 years, starting in indie game PR and strategy and now running agency-side marketing projects for game studios like Deep Silver, Hello Games and Guerrilla. In her free time, she plays too many MMORPGs and takes thousands of photos of her dog.  

Find Taya Beleanina on twitter

Taya Beleanina is speaking at the following session/s

What Games Marketing Actually Works in 2024?

11:15am - 12:00pm
Room 1

Led by experienced marketers from various marketing disciplines in games, this panel discussion is a chance for us to come together and discuss the state of play for discoverability and other marketing matters. We’ll be debating the challenges facing us in 2024, and how they can be overcome, to create an effective online presence for your games.

  • Working with creators: when to pay for coverage
  • Which social networks are still worth investing in?
  • The challenge of multitasking as a marketer
  • The job landscape for games marketers
  • Creating an effective online presence for games

Whether you work in games marketing currently, or are just interested in it, you’ll be welcome as we reflect on the state of the industry, with regards to PR, social media, and more.

Host: Taya Beleanina, Etch Play

Session Takeaway

  • A holistic sense of how the wider marketing industry is reacting to the latest industry trends
  • How to create truly effective touchpoints online for greater discoverability
  • Advice from peers about specific challenges facing games marketing departments and marketers in 2024

Session speakers

Don't Miss Develop

Headline Sponsor

PlayStation logo

view all