Sini Downing
Side
With a career spanning nearly two decades in VO production, Sini Downing is a veteran of the games industry. If you’ve heard a character speak in a game you’ve played in the past few years, chances are Sini helped make it happen. As Creative Director for Audio at Side, Sini oversees the teams guiding developers’ visions through Casting, Directing, Writing, and Studio Experience, resulting in fantastic performances that enhance each game. Throughout her career, Sini has spearheaded initiatives to advance industry standards, from championing fair treatment for actors to mentoring aspiring talent through various programs. Her extensive project management experience includes contributions to acclaimed titles such as The Witcher series, Assassin’s Creed: Syndicate, and Cyberpunk 2077.
Sini Downing is speaking at the following session/s
Casting Panel - Standing Out for the Right Reasons
With great casting comes great responsibility. Casting is a key aspect of game performance, balancing character design, performer talent and authenticity to find the perfect match for a role.
Our panel of international experts will explore the creative triumphs and challenges they face when casting performances for games across voice, mocap and performance capture.
Session Takeaway
- Get insights into the casting process
- Discover how to approach castings for different performance types
- Find out what goes into authentic casting and what to do (and not do!) to win a job
Session speakers
