Patricia Toledo

Patricia Toledo


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Patty Toledo is the Chief Partnerships Officer at Playsense, the powerhouse of digital creative
nomads focused on the entertainment industry.  Playsense is not your average creative agency. It specializes in the gaming industry, partnering with game developers and publishers to craft outstanding marketing content that drives player engagement and leaves a lasting impact on the market. And Patty is the driving force behind it.
Originally from Brazil, and now based in Ireland, Patty’s impressive career has spanned continents
and industries. Starting her career in the music industry, she connected with acclaimed artists such as Iron Maiden, Metallica and Bon Jovi, before channelling her experience into wider entertainment for over 30 years. Finding her calling in the games industry, Patty worked at the renowned media outlet, Steel Media, as the Head of Content for their conferences worldwide. Tireless, Patty is also an Ambassador for Women in Games and a thought leader in the industry, supporting the community and its development into a more humane and inclusive environment.
Previously an MMA fighter, Patty also speaks fluent English, German, and Spanish, with a good
knowledge of Finnish, Japanese, and Korean.

Patricia Toledo is speaking at the following session/s

Game On: Navigating Crisis with Creative Video Game Marketing Strategies

2:00pm - 2:45pm
Room 1

In this talk, Patty Toledo will dive into the unique world of video game marketing during times of crisis. Discover how to craft compelling marketing campaigns that captivate gamers' hearts and minds, even when the going gets tough and budgets are limited. Patty Toledo will explore innovative approaches to storytelling, community engagement, and digital experiences that can help your game stand out in a saturated market. Learn how to leverage social media, influencer partnerships, and immersive events to build anticipation and loyalty, all while thinking outside the box and maintaining sensitivity to the challenges your audience faces. This presentation will provide game marketers with the insights and inspiration needed to adapt and thrive, turning crisis situations into opportunities for growth and connection.

Session Takeaway

  • Adaptability is Key: Emphasis on the importance of being flexible and creative with marketing strategies, especially during crises. 
  • Community and Storytelling Drive Engagement: Highlight how building a strong community and using compelling storytelling can significantly enhance loyalty and interest in your game. 
  • Leverage Digital Innovations and Influencer Partnerships: Stress the effectiveness of digital experiences and influencer collaborations in extending the reach and impact of marketing campaigns. 

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