Nida Ahmad

Nida Ahmad

POCinPlay

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Nida Ahmad (she/her) is a UX Designer and Researcher with a focus on accessibility and psychology. She recently worked at Netspeak Games as one of its earliest members leading UX efforts for a wholesome game, and has contributed to projects at Well-Played Games and Exient. She was selected for MCV’s 30 under 30, was jury for the BAFTA Young Games Designer Awards and nominated for the Unsung Hero award at GameDev Heroes. Additionally, she has spoken at the Game UX Summit, GRUXOnline and other leading industry conferences, advocating for UX practices in game development. Nida is a founding member of POCinPlay, an organisation aiming to increase the inclusion and retention of POC in the UK games industry.

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