MJ is the Founder and Director at YRS TRULY, an award-winning, B Corp-certified gaming agency. YRS TRULY aims to connect gaming brands with new and previously under-served audiences. As a B Corp, YRS TRULY has been verified as an organisation committed to reaching the highest levels of social and environmental responsibility.
MJ Widomska is speaking at the following session/s
Can Your Gaming Business Be a Force For Good?
There’s a growing community of businesses that believe they can be a net positive to planet and society, and I want you to join them.
These companies, known as B Corps, believe that business can be a force for good. Independently graded by B Lab, they’re for-profit entities that have been verified as an organisation committed to reaching the highest levels of social and environmental responsibility. You don’t need to become an official B Corp to act like one. The gaming industry has a massive potential to do good, and it's time to take sustainability seriously.
We must do better not just because of the impact of the climate crisis, but also because the business landscape is changing. Millennials and Gen Zs, who already dominate the market in size and will soon do so in purchasing power, prioritise sustainability and make consumer choices that align with their views. Doing good business is good business.
If you’re in a small or medium-sized business, this session will help you create a plan of action on how you can do better by your workers, the environment and the society at large.
- Delegates will learn more about why sustainability is a good business choice – not just for the planet, but for future-proofing their studio
- They will also have an understanding of how to take the first steps towards more ethical conduct, and the process of becoming a more socially and environmentally conscious business
- Lastly, they'll be equipped with data and resources to put their plans into action and start making incremental changes towards sustainability