Martin Rabl
GIANTS Software
Martin Rabl is a seasoned veteran of the gaming industry with nearly two decades of experience. He first entered the industry in 2005 as a Community Coordinator at NCsoft, where he played a pivotal role in the community management for the beloved MMORPG, City of Heroes. His skills and passion for community engagement later led him to work on another major title, AION.
After a break from the video games industry he found a new challenge in 2015 that reignited his enthusiasm. Martin joined GIANTS Software, the team behind the globally acclaimed Farming Simulator franchise, as Marketing Manager.
Martin Rabl is speaking at the following session/s
Cultivating a Loyal Fanbase: Marketing Farming Simulator
"Who plays this game?" This session explores the marketing and community engagement strategies that have turned Farming Simulator, often called a niche game, into a beloved and commercially successful franchise. Attendees will learn how to nurture a passionate fanbase, leverage community feedback, and create engaging content. The talk covers effective marketing campaigns, community-building techniques, and real-world examples of successful initiatives.
Learn how to think outside the box when your core community is often a bit different than others while still maintaining the balance and not forget about the larger audiences which might not call your game their favorite but keep coming back because they like it.
Session Takeaway
- Attendees will gain actionable strategies for growing and sustaining a loyal, even niche fanbase, innovative marketing tactics tailored to niche audiences, and insights into harnessing community engagement to drive game success.
Session speakers
