Lou Jones

Lou Jones


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Lou Jones is Senior Campaign Manager at YRS TRULY, handling creator strategy, relations & campaigns for clients like Wizards of the Coast, Secret Mode and Frontier.

They’re passionate about making a positive impact on the industry and have recently made MCV/DEVELOP’s 30 Under 30 list for their passion for putting inclusivity and kindness at the core of everything they do. 

Lou Jones is speaking at the following session/s

Own Your Niche: Find Your Fans with Audience Insight

2:00pm - 2:45pm
Room 4

Wondering if a Fortnite streamer will enjoy your indie roguelike turn-based medieval-inspired RPG? Probably not. 

Good news: not every game will benefit from hitting the widest possible audience. Sometimes, your game or your budget means you have to go specific – often, it's a much better strategy than throwing content creators against the wall and seeing which one sticks (sorry, creators!).

Social media fuels algorithmic niches, making it easier for you to saturate a specific online space. In this talk, I'll show you how to focus on niche communities instead of raising broad awareness, creating true fans in the process. 

Session Takeaway

  •  You'll have a greater understanding of audience research, including best research tools.
  •  You'll know the pros and cons of targeting smaller but better-connected gaming communities. 
  •  You'll gain practical insight into how to execute niche marketing campaigns. 

Session speakers

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