Liz Cheng-Moore

Liz Cheng-Moore


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Liz Cheng-Moore, Marketing Manager for Playstack’s PC and Console team, is a highly experienced marketer with a passion for video games. Playstack, a London-based company, publishes a variety of fun and entertaining titles across multiple platforms and provides support to developers in creating exciting new games.

Born in Taichung, Taiwan, Liz has worked for several high-profile marketing and advertising agencies in her career, beginning at Leo Burnett after finishing her undergraduate degree. She later on came to the UK to pursue her master's degree in Marketing at Lancaster University, where she embarked on her career in the game industry at a marketing agency.

This role truly ignited Liz’s love for the video games industry. She led an international team while working closely with game developers and publishers to launch games and execute key marketing strategies.

Liz instantly connected with the team at Playstack on their first meeting and was enticed by their passion for the industry and the developers they work with. Her mission with the Playstack team is to focus on doing what she loves - working closely with developers to ensure their games become a huge success.

Liz Cheng-Moore is speaking at the following session/s

Dissecting the Marketing Magic Behind Balatro’s Successful Launch

5:00pm - 5:45pm
Room 4

Join Playstack for an insight-packed session delving into the pre-launch marketing strategy that propelled Balatro to commercial success and widely reviewed with critical acclaim.

As an experienced publisher, Playstack understands the importance of working in partnership with developers to execute an impactful launch that gives a game the greatest possible chance for success. In this talk, we’ll unravel the marketing strategies and tactics that led to Balatro becoming the fastest-selling title in our portfolio, doubling its Steam wishlist numbers in the month leading up to release.

By dissecting the anatomy of the successful launch of Balatro, attendees will gain practical insights and actionable strategies to enhance their own marketing efforts. Whether you're a seasoned publisher or an aspiring developer, join us as we unlock the secrets behind a triumphant game launch.

Session Takeaway

  • Explore exactly how to utilise influencer marketing to grow your community before launching your game
  • Learn critical strategies to increase your Steam wishlisting and conversions
  • Discover how to analyse your marketing data and optimise your campaigns for success
  • Hear the challenges and learnings from a real-life case study from the launch of Balatro, Playstack’s fastest-selling game to date

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