Kosala Ubayasekara
W.R.K.S Games



Kosala Ubayasekara is speaking at the following session/s
AI in Art and Marketing Pipelines - How We Integrated AI to Create Reliable Commercial Returns
I did a 20-minute talk at PG Connects 2023 in January in London on how we deeply integrated AI into our art and marketing pipelines, increased our conversion rates to 8%, and made AI a cornerstone of our company strategy for sustainable game development. It went down exceptionally well in content and delivery, but the 20-minute timing did not allow the time to fully explore the results and process.
At Brighton, I would like to expand on this, do the full version of the talk that will include our process, marketing results, and commercial results, and leave the visitors with a blueprint that they can use to replicate and integrate that knowledge into their workflows.
Session Takeaway
- What AI tools to use and how to use them
- How the combining of these tools improve results and our results were
- A blueprint of how to replicate and integrate AI into your game company processes.
Session speakers