Gary Pope

Gary Pope

Kids Industries

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Gary began his career as a school teacher leading an English department before becoming a learning designer for a change management consultancy. He co-founded Kids Industries in 1999 and today leads the agency as CEO to find answers to the most challenging problems in the family market.

With a number of industry accolades under his belt, Gary has created and executed award-winning marketing campaigns for numerous FMCG brands, hotels, global learning programmes, theme parks, private island destinations and globally recognised, best-in-class digital products. He is the recipient of a BAFTA for the Co-creation of the Disney Channel Kids Awards, two Institute of Practitioners in Advertising Special Awards for Strategy (Glaxosmithkline and Aquafresh) and a Webby award for a campaign with Peppa Pig.

A firm believer in furthering education and increasing marketing campaign success rates, Gary is an advisor to The Children’s Media Conference and a guest lecturer at multiple academic institutions - including Bauhaus and Oxford Universities. As a result of his campaigning work - to get children’s voices heard - Gary was appointed Children’s Ambassador by Products of Change in 2021, to represent the views, needs and wants of children.

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