Cristian Robert Radulescu
Amber Studio
Cristian has spent the last 20 years making games with a data driven mindset. He's have had the privilege to build and lead Product teams at EA, Gameloft, SpinMaster, Amber Studio and more. Currently he's working as the Head of Product Performance at Amber with a mission to ensure they create a strong data driven decision making pipeline and ensure commercial success for partners.
Cristian Robert Radulescu is speaking at the following session/s
Soft Launch Smarter: Data-Driven Mobile Testing on a Budget
In today’s ultra-competitive mobile market, gaming companies struggle to successfully release new titles. Multiple factors must align, including clear market opportunity, strong visual appeal, high retention mechanics, effective monetization systems, and sustainable user acquisition costs.
This session shares Amber’s learnings from its direct-to-consumer initiatives, with the goal of helping developers shorten iteration cycles and reduce research and development costs when launching new projects.
Session Takeaway
- What steps developers should follow
- Tools to use
- How to use data to make decision
Session speakers
