Cait Goodale

Cait Goodale

DREST

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Caitlin is the Head of User Experience at DREST: the world's first luxury styling game. Her team sits between the worlds of eCommerce, luxury fashion houses, and gameplay, crafting a player experience that is simultaneously beautiful, accessible, and fun! Caitlin herself has worked across mobile games, augmented reality, and product design, from Microsoft to Minecraft’s console editions, and is passionate about building inclusive teams who push the boundaries of where games and products collide.

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Cait Goodale is speaking at the following session/s

The Future of Fashion in Games

Despite being two industries focused on creativity, new technology and playfulness, fashion and games were two worlds that, for a long time, were totally separate. This changed rapidly as we moved our lives online in the pandemic, and created a surge of interest from the fashion world in what games could mean for their brands and collections. From Balenciaga's FW/21 runway show existing within Unreal Engine, to designers partnering with Animal Crossing creators to bring their collections to life in game, the fashion industry has never been more interested in games as a medium. Many game developers are stepping into this world, through partnerships, metaverse experience design or simply through more considered approaches to the fashion in their games.

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