Nigel Twumasi is a former software engineer turned creative entrepreneur. He is the co-founder of mayamada, a brand that reaches across comics, video games and youth engagement. In 2019 Nigel was recognised as a member of the nationwide 56 Black Men campaign, and in 2023 he was appointed as a member of the London mayor's Cultural Leadership Board. A keen advocate for diversity within creative industries, Nigel delivers creative workshops with young people across schools, colleges and other youth organisations. Through the fun and engaging use of storytelling, he works to empower future generations everywhere to realise their full creative potential. Nigel is passionate about video games and their power to engage various audiences. He leads a dedicated team that runs the community event and platform called GamePad. Since 2015 they have been promoting inclusion through video game events and discussions with industry while providing opportunities for young people from under-represented backgrounds to gain valuable work experience on their own creative journeys. In 2022, he launched the "Do I Look Like A Gamer?" representation campaign and continues to work with video games and other creative industries to challenge stereotypes and improve access for future generations of diverse talent.