Chris Bain
Player One Consulting
Building on a background of more than a decade of leadership at Xbox combined with extensive cross-industry consulting experience, Chris founded Player One Consulting in 2018 to deliver growth & profit to gaming companies through better strategy, planning & execution. Originally trained as a research scientist, Chris obtained a PhD before switching focus to the business world, working as a management consultant at Accenture. During this time, he advised numerous blue-chip companies on their business strategy as well as running the practical projects that helped them achieve their goals. Chris joined Microsoft in 2004 where he continued to focus on business transformation before being hired into the Xbox division as the EMEA Strategy & Insights Lead. His success in this role led to his becoming Xbox General Manager for Central & Eastern Europe – a region which he transformed into a global leader in revenue, market share & user engagement growth. Chris now spends his time working closely with leaders in the gaming industry to help them transform their companies’ long-term commercial performance.
