Will Freeman
Freelance Games Journalist
Will is a freelance video game journalist and author who also serves the industry as an event curator, copywriter, awards judge, content strategist and editor. While he writes for the national and gaming press – from The Guardian to Edge – he also frequently pens copy for industry publications and organisations, having formerly stood as editor of Develop magazine. His other work in games has seen him serve BAFTA, the BBC, Ukie, The Wellcome Trust and The Science Museum. Beyond writing about the industry – and its people, technology and culture – Will is a devotee to arcade gaming. He has too many hobbies, and spends far too much time with a yo-yo.
Will Freeman is speaking at the following session/s
Art Direction: The New Challenges of 2022
A panel of Art Directors from across the industry will discuss:
- How to create distinctive styles that make your game stand out.
- How to keep the art team inspired and on track with the visuals.
- What the future looks like for artists, considering the visual advancements in UE5, PS5, Photogrammetry etc
- What has been the most inspiring game for them visually and why.
- What are the greatest skills required of an Art Director.
- How has being an Art Director changed over the past 10 - 20 years in games.
Takeaway:
- You will learn what it takes to be an Art Director in 2022
- What the challenges are
- What the future of games art could potentially look like
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
NHTV
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
Leanne Loombe
Riot Games
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
David Amor
Mag Interactive
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
Gemma Foster
Dlala Studios
People should come to Develop because it’s where the UK games industry meets.
Maria Sayans
ustwo
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
Brenda Romero
Romero Games
Develop is important – the networking is very important. And go to talks they’re inspiring and get your creative juices flowing, they can make you think and you’ll learn how other people do things.
Jason Kingsley
Rebellion
I’ve felt a big passion here at Develop!
Tetsuya Mizuguchi
Enhance Games
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
Rami Ismail
Vlambeer
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