Tulay McNally
Electronic Arts
Tülay Tetiker McNally is Director, Inclusive Design & Product Development at Electronic Arts and is responsible for establishing EA Studio’s global approach to creating inclusive products and features that put players first, partnering with EA development teams worldwide. Beginning her career in the video games industry more than 15 years ago at SEGA and Square Enix, she later joined Electronic Arts to head up Central Development Operations at BioWare Edmonton. More recently Tülay was a Senior Development Director at DICE Stockholm. Tülay is originally from Turkey and was raised in Munich, Germany. She has had the opportunity to live and work in countries across Europe and North America. An experienced public speaker and mentor of students and young professionals, she connects with gamers to listen to what makes them feel excluded or marginalized. For the future Tülay wants players to engage with games in safe, fun, and positive ways regardless of who they are or where they are from, to bring inclusive design and thinking to the core of game design. Tülay holds a Master of Arts Degree in American Studies, with specializations in the History of Immigration & Civil Rights Movement, and BA in Psychology from Ludwig-Maximilians-University in Munich. In 2020 she has been selected as an inaugural member of TGA’s Future Class.
Tulay McNally is speaking at the following session/s
Why Designing Inclusive Player Experiences Should Be Everyone's Priority
The session will go over Electronic Art's approach to inclusive design through our Inclusive Design Playbook. Inclusive Design is about designing for as diverse a range of people and abilities as possible. It is a philosophy that encourages us to consider how gender, age, sexuality, ethnicity, socio-economic background, culture and customs, body shapes and sizes, religious beliefs and other characteristics shape the way we interact with the world. We believe that games have the power to transcend society as the characters we create and the stories we tell can positively impact the world around us. By involving diverse perspectives, amplifying the voices of all players, and ultimately helping to build muscle memory with game teams, we make sure everyone in our communities feels welcome. This talk will emphasize why we need to recognize that every action carries an impact on the wider community, and we’ll keep pushing ourselves to improve in this area for our players.
Takeaway:
- Attendees will be equipped with ideas and real-world examples of how we can portray characters with diverse backgrounds authentically and how we can avoid unconscious bias during the creative process
- Have a better overview of inclusion in video games and how they can reduce toxic behaviour within gaming communities
- Have a good overview through specific examples of how EA is applying inclusive design in their games
- Learn about lessons learned ad adjustments we have made since we first started with this work, based on product reception and employee feedback
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
Grace Carroll
Creative Assembly
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
Hannah Flynn
Failbetter Games
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
Brenda Romero
Romero Games
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
Abbie Heppe
Media Molecule
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
Jessica Saunders
Salix Games
People should come to Develop because it’s where the UK games industry meets.
Maria Sayans
ustwo
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
Kish Hirani
Terra Virtua
It’s fantastic to have such an event that provides this opportunity for all the game devs, indie devs and other organisations to get together to showcase what they do, meet and interact.
Rebecca Sampson
Hangar 13
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell
Mike Bithell Games
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
Get involved today!
There are many ways you can be part of Develop:Brighton - including taking a booth in the Expo or choosing one of the many sponsorship opporunities during the event or at the Star Awards.
Contact us now!Our 2022 Partners
Platinum Partners
Partners
Media Partners
