Troy Aidoo
Streamcast
Troy is one of Streamcast’s co-founders. Streamcast is made of four gaming content creators hoping to share and create an industry where Streamcast and its community belongs. Troy brings a wealth of design, photography and marketing knowledge to the Streamcast brand. He’s worked with major brands such as Arla, Adidas, Xbox and Kellogg’s evaluating their campaigns, as well as a freelancer for small business for 10 years. He has a passion for action platformers like Ratchet and Clank and would love to see more young people from his background understand the roles in gaming and feel if they do decide to work in the industry they will belong. He would also love to help push stories from the diaspora in gaming as it’s one of the most immersive and entertaining mediums out there.
Troy Aidoo is speaking at the following session/s
We Belong - a Look at the Industry's Lack of Diversity, Challenges and Ways to Improve it
The gaming industry has its positives but it has its clear problems. Diversity, or the lack of it, has come to the forefront especially after Black Lives Matter campaigns last year putting pressure on companies globally to do better. This talk will highlight three key areas:
- Black content creators’ issues, how to integrate black content creators into your marketing plans and the best way to find them.
- The stats around black characters in gaming and how to make future characters authentic. This goes from untold stories to the design element of characters.
- We’ll wrap up wth talk about how to future proof employment post COVID-19, a time where extracurricular activities have taken a hit for young people.
From this talk as well as highlighting some of the issues, you will come away with new ways that you can truly embrace and champion diversity.
- How to create Authentic black characters
- How to locate and work with black content creators
- Tips on diversifying your staff
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