Robbie works with top Games developers everyday to ensure their success on Google Play.
Retention is one of the most important metrics to track the success of mobile games. It defines the popularity of the game with the players and the potential for growth, for many studios opening up investment opportunities. As mobile games are becoming a maturing category, we see more titles focusing on engaging players throughout years, not months. From speaking with developers across a range of highly successful mobile games we have identified several characteristics of games that retain. In this session we look at how to build a retention strategy from the outset, how to flex it across game lifecycle and maturity and how to go beyond just time-based metrics. Will cover tactics around onboarding, progression curves, variable rewards and player engagement that will allow titles to have players coming back for years to come.
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Register NowI’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
Kish Hirani
Terra Virtua
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
Gemma Foster
Dlala Studios
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell
Mike Bithell Games
Develop is important – the networking is very important. And go to talks they’re inspiring and get your creative juices flowing, they can make you think and you’ll learn how other people do things.
Jason Kingsley
Rebellion
There’s something creative about Brighton, so it’s the perfect place to have the conference.
Graham Devine
Magic Leap
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
Jonathan Smith
TT Games
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
Ukie
It’s fantastic to have such an event that provides this opportunity for all the game devs, indie devs and other organisations to get together to showcase what they do, meet and interact.
Rebecca Sampson
Hangar 13
If you really want to have a good interface with the British game developer community then this is the place to come.
Kate Edwards
Geogrify
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
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