Raj is one of the few creative directors that has only ever worked in the family market and has developed a reputation for original thinking and design across digital products, branding, installation design, customer experience and content creation.
He has overseen the creative output for a wide range of clients from eOne, Al Jazeera, Coolabi, Sky and NBC Universal through to the ECB and WWF. Raj’s most recent digital products, warriorcats.com and WWF Amazing Planet was awarded the accolade of being the best kids website and learning app respectively, by a panel of peers from Kidscreen.
Prior to joining KI Raj worked at one of the first kids app startups and a specialist digital marketing agency where he worked on some of the world’s leading family brands including Disney, Pixar, Lego, Tesco, Cartoon Network and Microsoft.
Children today are spending more time online than ever before, and a huge part of that time is spent gaming. Headlines regularly shout about children spending hundreds of pounds on Fortnite skins or Robux – but what drives these decisions and where does the value lie for the youngest audiences?
Jelena and Raj present findings from a study of children and parents’ attitudes towards in-gaming spending, exploring how gaming motivations impact the decision-making process and what type of in-game spenders exist in this audience. They also present the up-to-date thinking on the ethics of monetising children’s games, as well as design implications of the audience drivers and attitudes.
In between research, strategy and application – they discuss how we build games for children – ethically, commercially and to delight.
There’s something creative about Brighton, so it’s the perfect place to have the conference.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
I’ve felt a big passion here at Develop!
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
Develop:Brighton is especially unique - it’s by the seaside and there’s a lovely relaxed tone that goes with that.The talks are cool, the networking is cool and having the opportunity to catch up with people – that’s always the excitement for me!
There are many ways you can be part of Develop:Brighton - including taking a booth in the Expo or choosing one of the many sponsorship opporunities during the event or at the Star Awards.Contact us now!