I'm the Founder and Creative Director at YRS TRULY, an award-winning creative studio. We help brands in gaming and tech reach previously overlooked audiences, focusing on making games more accessible to all through inclusive marketing.
TikTok has gone from a niche app for lip-syncing teens to one of the most popular social media platforms. While it's growth has been fuelled by the pandemic, it is still unstoppable, especially amongst Gen Z – the generation that finds gaming more culturally relevant than music or film. While it can be incredibly effective, it's not necessarily an easy network to crack, and brands who have done it well have had to adjust their social strategy. During the talk, YRS TRULY's MJ Widomska will take you through the dos and don'ts of TikTok – for both paid and organic – and present a few case studies that show how diverse success can be on TikTok, including YRS TRULY's award-winning TikTok campaign for Dungeons & Dragons.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
Develop is important – the networking is very important. And go to talks they’re inspiring and get your creative juices flowing, they can make you think and you’ll learn how other people do things.
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
Develop:Brighton is especially unique - it’s by the seaside and there’s a lovely relaxed tone that goes with that.The talks are cool, the networking is cool and having the opportunity to catch up with people – that’s always the excitement for me!
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
There are many ways you can be part of Develop:Brighton - including taking a booth in the Expo or choosing one of the many sponsorship opporunities during the event or at the Star Awards.Contact us now!