Kim Kohatsu is the chief marketing officer at PickFu, an online service that game development companies use to know what sells before they sell it. With over 20 years in advertising and marketing, Kim knows how to appeal to customers. In her role as CMO, Kim helps brands use PickFu to create better games, present apps in their best light, and position themselves as app store leaders.
Many mobile game developers rely on app store comments and friends and family to deliver feedback for their games. This is how many people still create games because they have a cool idea and a lot of passion and drive. But with so many games on the market, it’s all too common to see months of hard work come to nothing. Meanwhile, bigger studios and publishers have the budgets and resources to aggressively test and market their games post-launch. In this talk, consumer insight platform PickFu will share examples of how testing game concepts and creatives as part of the development phase can add helpful insight and data to the creation process, and potentially reduce the risk of a final game that doesn’t resonate with players. The presentation will also cover qualitative versus quantitative data, with insights into how mobile game publishers are already using consumer testing at different stages of the development process. In summary, some of the insights in this talk will include: - How testing can be used as a positive part of the creative process when making a game - The value of quantitative v. qualitative data in the mobile game development process - Common questions product managers and development teams need to ask during development Case study examples from real-life large mobile game publishers
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