Kim Kohatsu is the chief marketing officer at PickFu, an online service that game development companies use to know what sells before they sell it. With over 20 years in advertising and marketing, Kim knows how to appeal to customers. In her role as CMO, Kim helps brands use PickFu to create better games, present apps in their best light, and position themselves as app store leaders.
Many mobile game developers rely on app store comments and friends and family to deliver feedback for their games. This is how many people still create games because they have a cool idea and a lot of passion and drive. But with so many games on the market, it’s all too common to see months of hard work come to nothing. Meanwhile, bigger studios and publishers have the budgets and resources to aggressively test and market their games post-launch. In this talk, consumer insight platform PickFu will share examples of how testing game concepts and creatives as part of the development phase can add helpful insight and data to the creation process, and potentially reduce the risk of a final game that doesn’t resonate with players. The presentation will also cover qualitative versus quantitative data, with insights into how mobile game publishers are already using consumer testing at different stages of the development process. In summary, some of the insights in this talk will include: - How testing can be used as a positive part of the creative process when making a game - The value of quantitative v. qualitative data in the mobile game development process - Common questions product managers and development teams need to ask during development Case study examples from real-life large mobile game publishers
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Develop is important – the networking is very important. And go to talks they’re inspiring and get your creative juices flowing, they can make you think and you’ll learn how other people do things.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
It’s fantastic to have such an event that provides this opportunity for all the game devs, indie devs and other organisations to get together to showcase what they do, meet and interact.
If you really want to have a good interface with the British game developer community then this is the place to come.
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
People should come to Develop because it’s where the UK games industry meets.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
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