Kate Edwards is a 27+ year veteran and an outspoken, award-winning advocate of the game industry and the Executive Director of the Global Game Jam, as well as the former Executive Director of the International Game Developers Association (IGDA). She is also a professional geographer and corporate strategist who pioneered and specializes in content culturalization. Following 13 years at Microsoft, she has consulted on many game and non-game projects for BioWare, Ubisoft, LEGO, Google, Amazon, Facebook, and many other companies. She was also profiled in the December 2018 publication Women in Gaming: 100 Professionals of Play, and was most recently honored with the Ambassador Award at the Game Developers Choice Awards at GDC 2020.
With over 27 years of experience in games as a geographer and culturalization strategist, Kate Edwards has seen it all when it comes to geopolitical and cultural challenges that may be overlooked in game creation and can negatively impact a title’s release overseas. As more governments now extend their content policies beyond their borders, we’re seeing a sharp increase in content being rejected for not adhering to a single worldview. In this new talk, Kate discusses what game creators can do to be better prepared for defending your creative vision against intrusive local regulations.
Attendees will gain a deeper understanding of how to create a content defense strategy, and be more forward-thinking about how their game content may be compatible or incompatible with specific markets. In particular, this talk will help equip creators with a framework for how to proactively develop a comprehensive reaction strategy that ties directly to their individual/company values. As a result, if/when an issue ever arises in a specific market about their creative choices, they will be fully prepared for a response.
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell Games
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
Develop:Brighton is especially unique - it’s by the seaside and there’s a lovely relaxed tone that goes with that.The talks are cool, the networking is cool and having the opportunity to catch up with people – that’s always the excitement for me!
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
There are many ways you can be part of Develop:Brighton - including taking a booth in the Expo or choosing one of the many sponsorship opporunities during the event or at the Star Awards.Contact us now!