Kat is part marketing nerd, part analytics geek, entirely in love with attribution and data. Day to day she works in the Digital Analytics team within Analytics & Insights in Square Enix. She works on almost every project, making sure everyone understand the effect of marketing actions. She also was a roundtable facilitator for the 2021 Tentacle Zone Incubator, helping the next generation of indie developers market their games. In her free time she runs London Gaymers, and Save Point as well as volunteer with Special Effect and Girlguiding UK .
Kat is discussing how to use Urchin Tracking Modules (UTM's) to effectively measure paid marketing outside of the mobile ecosystem. With the new Steam UTM analytics now in public beta, we investigate how all studios, from tiny indie's to huge AAA publishers can use UTM tracking. From working out more accurate estimates for CPA to calculating, Kat runs through the basics, the setup and how to effectively measure and benchmark results for fantastic improvements on accuracy & ROI.
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
Develop is important – the networking is very important. And go to talks they’re inspiring and get your creative juices flowing, they can make you think and you’ll learn how other people do things.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
I’ve felt a big passion here at Develop!
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
There are many ways you can be part of Develop:Brighton - including taking a booth in the Expo or choosing one of the many sponsorship opporunities during the event or at the Star Awards.Contact us now!