Australian-born Justine Colla (she/her) has over 10 years’ experience in the games industry, getting her start a game artist and later moving onto marketing, she is now working as Marketing Manager at Atomhawk. Strong personal values are what drive her marketing strategies, striving for ethical campaigns and fostering safe and welcoming environments for brands, audiences, and internal workplaces. Seeing people feeling included and empowered is what makes Justine thrive.
How do we build marketing campaigns that forge real connections with our audiences? The intersection of strong company foundations, a consistent strategy and an empathetic approach is when marketing truly makes magic. Knowing the core of who you are as a brand and what you stand for is more important than ever. As our industry and society evolves (sometimes more quickly than we can keep up!) there is a constant pressure to be "relevant", especially when the space can feel increasingly volatile. But through strong, honest bonds with audiences, businesses can future-proof themselves from disaster. In her role as Marketing Manager, Justine Colla spends her time growing the brand of Atomhawk beyond the artwork her supergroup team create working in partnership with top AAA clients. Being the keyholder of a brand can be a daunting responsibility, but it is also an opportunity to reach out to people's lives in a positive way. Justine will take you through a few key marketing campaigns at Atomhawk that were able to not only fulfil a business need, but grew trust with multiple key audiences. This talk is perfect for marketing professionals, community managers and studio directors who are looking to build authentic relationships with their business audiences.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
There’s something creative about Brighton, so it’s the perfect place to have the conference.
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
If you really want to have a good interface with the British game developer community then this is the place to come.
I’ve felt a big passion here at Develop!
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
There are many ways you can be part of Develop:Brighton - including taking a booth in the Expo or choosing one of the many sponsorship opporunities during the event or at the Star Awards.Contact us now!