Joy Dey
Creative Assembly
Joy Dey has been in the industry for 13 years working on many different titles and in a variety of roles in different companies including EA, Microsoft and Headstrong Games. She is currently a lead designer on an unannounced project at Creative Assembly. She has worked on the popular Total War: Warhammer franchise, where she oversaw the development of the prologue and the players' critical first experiences of the game. Joy plays an active part in many of Creative Assembly's social and cultural undertakings in her spare time, utilising her creativity and love of games for making the world a little brighter.
Joy Dey is speaking at the following session/s
Keeping it Simple: Creating a Tutorial for a Grand Strategy Behemoth
Total War is a franchise with a 25-year-old history, with layers and layers of complexity and depth, accompanied with a complicated set of rules. This could be quite intimidating for someone to try for the first time. With Total War: WARHAMMER III we set out to create a campaign specifically for people to learn the game. This was the birth of the Prologue campaign. The challenge was to create something that would appeal to our hardcore audience but also provide a platform for those new to the franchise. This requires the team to understand the audience experience; a challenge for a team who knows the game in and out. In this talk we’ll go through the process and exploration in creating the Prologue campaign; bringing different people from different teams together to delve into the challenges and to try different approaches. It was important for us to hear from everyone, recognising that a good idea or approach could come from anywhere – that diversity of perspective was essential when looking at different audience experiences. We considered the different ways individuals learn, how we could teach to adapt to these learning styles and enhance the tutorial overall. We’ll look at how we worked with User Research experts to test the tutorial and gain invaluable feedback, focusing on clarity of information balanced with immersion in the experience. Overall, this talk will delve into the different iterations of the prologue that we explored, the different challenges and considerations, and how we finally landed on the end experience.
Takeaway:
- The importance of hearing/including everyone and gaining diverse perspectives
- How to teach something complicated by keeping it simple
- The importance and role of UX testing
Don’t miss out!
Develop:Brighton offers you an inspiring mix of top-notch speakers, practical how-to sessions, insights into the latest trends and technologies, plus fantastic networking opportunities. Find out about the different conference pass options and prices here or...
Register Now
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
NHTV
Develop is an excellent way of catching up with people – there’s a really nice community feel here.
Mike Bithell
Mike Bithell Games
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
Abbie Heppe
Media Molecule
It’s fantastic to have such an event that provides this opportunity for all the game devs, indie devs and other organisations to get together to showcase what they do, meet and interact.
Rebecca Sampson
Hangar 13
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
David Amor
Mag Interactive
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
Alex Moyet
Curve Digital
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
Haden Blackman
Hangar 13
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
Grace Carroll
Creative Assembly
People should come to Develop because it’s where the UK games industry meets.
Maria Sayans
ustwo
Get involved today!
There are many ways you can be part of Develop:Brighton - including taking a booth in the Expo or choosing one of the many sponsorship opporunities during the event or at the Star Awards.
Contact us now!Our 2022 Partners
Platinum Partners
Partners
Media Partners
