Jon Calvin has been working in indie games for nearly a decade, starting out as a freelance journalist with a specific focus on indie coverage and later transitioning to become an indie game marketing specialist.
Currently working as Head of Operations at indie game specialist marketing and PR agency Game If You Are, he's passionate about helping indie developers find and repeat success in the industry.
It's never too early to start thinking about marketing, it's a key component of the development process and yet is so often considered an additional luxury - this is particularly true of the indie industry.
A lot of indie developers won't have the resources to explore every aspect of marketing but a strong grasp on the basics can go a long way to avoiding the more obvious pitfalls.
Join indie game marketing expert, Jon Calvin as he brings years of experience helping indie game developers release their games condensed down into a quick fire list highlighting the most prevalent marketing missteps indies can make in today's competitive market.
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
There’s something creative about Brighton, so it’s the perfect place to have the conference.
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
There are many ways you can be part of Develop:Brighton - including taking a booth in the Expo or choosing one of the many sponsorship opporunities during the event or at the Star Awards.Contact us now!