With 25 years of experience across the Games, Interactive Software and Technology Industries, working for companies such as Sony, Microsoft and SEGA. Johnny's direct creative involvement in a multitude of commercially successful video games has reached close to 200 million gamers. Such titles include PlayStation Home, The Getaway, SingStar, EyeToy and Football Manager.
As Principal Creative Director for Microsoft, Johnny worked with VR/MR/AR as well as other emerging technologies, such as blockchain, AI, machine learning, computer vision etc. This work led to 6 technology patents successfully filed for Microsoft.
The metaverse, or Web3, is being heralded as the next big thing in the digital world, with 70% of brands saying they need a significant presence in it and 50% of those have admitting they have no idea how to achieve it. And the world of crypto currencies, NFTs and blockchain requies virtual spaces to be built so they can sell land in this brave new world. This opens up a great opportunity for games developers, our services have never been in such high demand….
But who knows the most about these digital spaces? What works, what doesnt… what makes them sticky, what sells and what causes upset? The answer is the pioneers! and PlayStation Home was one of the first and most influencial. A virtual community space with social games, avatars, dancing, land & digital clothing for sale and all the technical gubbins behind it all. Sony, as ever, arrived at the party early and learned a lot. Consequently, everyone is looking at PS Home and it can help us now.
This panel discussion brings together some of the founders and key voices of PS Home to understand what they learned, how they have used that knowledge and how it applies to the future. With a mix of foundational questions, topical insight and some fun along the way, this will be a lively and informative conversation of best in class web3 development.
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Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
People should come to Develop because it’s where the UK games industry meets.
It’s fantastic to have such an event that provides this opportunity for all the game devs, indie devs and other organisations to get together to showcase what they do, meet and interact.
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
Develop:Brighton is especially unique - it’s by the seaside and there’s a lovely relaxed tone that goes with that.The talks are cool, the networking is cool and having the opportunity to catch up with people – that’s always the excitement for me!
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
There are many ways you can be part of Develop:Brighton - including taking a booth in the Expo or choosing one of the many sponsorship opporunities during the event or at the Star Awards.Contact us now!