The Unity Asset Store is a great resource for developers, but it can also be a surprisingly profitable secondary revenue stream for small Indies. John Campbell shares his experience of developing for the Store. During the development of a game, we all create tools, systems, and assets for our own needs, but often these are valuable to others and can enjoy a second life on the Asset Store providing not just additional income but also secondary benefits to your studio. Learn the publishing process end-to-end, starting with identifying potentially successful assets, creating and refining them for best success, release and store presentation, and post-release growth and curation. Also, practical advice on user experience, documentation, and how to efficiently manage your community and support requests. Triangular Pixels has been publishing to the Asset Store for four years. We started as an experiment but have steadily grown our store presence to where it’s an important part of our business. We include knowledge gained from our successful (and unsuccessful) assets, what we did right and what went wrong, and how we’ve integrated our learnings into our day-to-day development of our game projects. We also cover the risks (and perceived risks) with publishing on the Asset Store and how to evaluate their impact on you, how to mitigate those that are relevant, and which perceived risks you don’t need to worry about.

Takeaway: 

• Learn how to evaluate your assets to identify potentials
• How to build a distinctive brand and stand out on the Asset store Learn about converting internal assets into successful store assets.
• Tips to improve your user experience to match the expectations of Unity users.
• Efficiently build your community and handle support and feature requests.
• Specific advice for programmers creating asset store tools.