James Haslam

GameRefinery, a Liftoff company

James Haslam photo

James is a Senior Marketing Insights Manager with over six years of experience in mobile ad tech. He works for Liftoff, a complete mobile app marketing platform that helps companies acquire and retain high-quality app users at scale. Before Liftoff, James worked at mobile measurement provider Adjust. He has also authored a book on content marketing for B2B SaaS providers.

James Haslam is speaking at the following session/s

The Biggest Mobile Game Feature Trends Coming Your Way in 2022

Tuesday 12th July: 15.00 - 15.45 Room 4

Understanding mobile game feature design is essential for getting customers to stick around in your game and keep spending money. In this talk, James Haslam takes a look into the crystal ball and uses real-world insight and data to examine the latest emerging trends that are set to shape the winning mobile games of tomorrow.

GameRefinerys analysts track over 200 mobile game features in 2,500+ top-performing games within their growing database of 100,000 games, mapping everything from a game's re-engagement mechanics to monetization, revenue and the amount of content. Some of the insights in this talk will include RPG elements, player progression, social interaction, player motivations and other key features.

This talk examines and explains key trends and features within mobile games that will be vital for companies and developers to implement. We will use real-world data to showcase how mobile games have changed throughout the years and how certain markets have influenced the genres evolution. Our analysts have compiled this data from over 7,000 participants from Western countries. This data will be integral for mobile games companies, and we have gathered our findings in a report that illustrates the figures simply and concisely. 


  • Key features and trends in mobile games
  • Understanding player motivations
  • Hybrid elements

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