James Gourlay is the Director of Digital Strategy for Curve Games but started his career as a QA tester for SEGA Europe and Lego games creator TTGames. James then joined SEGA’s Electronic Software Distribution team in 2014 where he spent the next 7 years assisting SEGA’s transition to a digital business. This resulted in James becoming SEGA’s expert with strategies for launching PC titles on Steam, while securing the product key distribution network from unauthorised or fraudulent activity. During his time at SEGA, James strived to find new and interesting ways to use the tools that Steam offered resulting in features being officially adopted on the platform. A couple of his favourite contributions involved: • Finding a way to add unsupported gifs to the store page of Total War: Warhammer I, which was officially supported by Valve after it became a popular request from other publishers. The impact of this can be seen across Steam product pages to this day. • Assisted with bringing live broadcasting to the platform, allowing marketing and community teams to present gameplay in a format that the communities had become more familiar with. James was also a founding member of SEGA’s Tech Ops team which created and enforced the standards for porting Japanese developed games to PC. The results of this work can be seen directly through the successes of the Bayonetta, Vanquish, Yakuza franchise and Persona 4 Golden ports on Steam.
An entertaining and informative talk for developers and publishers from someone with plenty of experience of releasing games on Steam. James will cover what he considers to be the ten most important things to consider when releasing a game, including: • Getting the coming soon page right • Convincing people to add you to their wishlist • Correct and relevant tagging • Post-launch support And plenty more – you’ll need to come to the talk to get the full list! James will cover the entire release process, from the early steps of getting your game a Steam page through to building hype, launching, and then maintaining momentum with strong post-launch support. As Director Of Digital Strategy at Curve Games, James Gourlay has helped launch many games over the years and learned invaluable lessons that are guaranteed to make your life easier and your game more successful!
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
A lot of the opportunities that come from being here are speaking to other developers who are doing exactly the same thing as you. And there are some good parties – it’s very much a pleasurable work experience!
Develop:Brighton’s a great conference. It’s got a spread of people from all parts of the games industry talking about such a wide range of topics.
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
Develop is a very important place – it’s one of the few developer focussed conferences we have in Europe and that makes it very valuable.
There really is a huge mix of people at Develop - loads of peers that you can learn from and the perfect blend of every element of game development as well.
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
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