Ioana graduated BA Game Design at Brunel University, and in her first 3 years in the industry she has led game design on Mojiworks' successful title Ready Chef Go!, exclusive to Snapchat. Her main drives are innovation and diversity, and her goal is to make games that people can instantly identify with and use them to connect with the people they love.
The younger generation are relying on non verbal communication more than any other generation before it, and alongside memes and videos, multiplayer games play a huge role in this type of communication. The global pandemic has accelerated the trend that Mojiworks was started around back in 2016: the rise of a new generation of social games that we call "Hyper-Social." In this talk I will share with you valuable insights into the social gaming behaviours of the younger generation, and how we go about designing our games with their input. I will deconstruct our game Ready Chef Go! that has been played by over 70 million Snapchatters and I will talk about how our data oriented approached helped us build features that our Gen Z audience loves.
Develop:Brighton brings together the game dev community to share ideas, learn and be inspired by each other. So if you have an idea for a conference session we'd love to hear it. Hurry - the deadline for submissions is 25 Feb!find out more
By coming to Develop what you get is the opportunity to network like you can’t in any other situation. Everyone knows everyone and it’s such a wonderful community feel.
We are so lucky to have Develop here in the UK. It’s a unique event where you can come and discover new things with people who care passionately about video games. It’s a sea full of new ideas.
One of the things I like about Develop is it brings people together from across Europe and the whole world. There is a very high level of professionals here, so you have company leaders having drinks with juniors from their community.
Dr Mata Haggis-Burridge
I’ve been to every single Develop in the last 12 years. One thing you get here is networking - you will meet the most amazing individuals in the video games industry.
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
Develop is important – the networking is very important. And go to talks they’re inspiring and get your creative juices flowing, they can make you think and you’ll learn how other people do things.
I’ve felt a big passion here at Develop!
There’s something creative about Brighton, so it’s the perfect place to have the conference.
I absolutely love coming to Develop, it’s a brilliant, brilliant conference – you just know you’re guaranteed to meet everyone.
Jo Twist, OBE
There’s really something for everyone at Develop and the experience of being around like-minded people is really useful.
There are many ways you can be part of Develop:Brighton - including taking a booth in the Expo or choosing one of the many sponsorship opporunities during the event or at the Star Awards.Contact us now!