Ioana graduated BA Game Design at Brunel University, and in her first 3 years in the industry she has led game design on Mojiworks' successful title Ready Chef Go!, exclusive to Snapchat. Her main drives are innovation and diversity, and her goal is to make games that people can instantly identify with and use them to connect with the people they love.
The younger generation are relying on non verbal communication more than any other generation before it, and alongside memes and videos, multiplayer games play a huge role in this type of communication. The global pandemic has accelerated the trend that Mojiworks was started around back in 2016: the rise of a new generation of social games that we call "Hyper-Social." In this talk I will share with you valuable insights into the social gaming behaviours of the younger generation, and how we go about designing our games with their input. I will deconstruct our game Ready Chef Go! that has been played by over 70 million Snapchatters and I will talk about how our data oriented approached helped us build features that our Gen Z audience loves.
I’ve felt a big passion here at Develop!
It’s really nice to see some of the younger people in our studio come to Develop, interact with other people in the dev community and make new contacts. I think it’s really important to learn from other people.
It’s fantastic to have such an event that provides this opportunity for all the game devs, indie devs and other organisations to get together to showcase what they do, meet and interact.
If you really want to have a good interface with the British game developer community then this is the place to come.
Develop is the must-attend event for the games industry in the UK. It’s where we all come together and learn from each other. It’s the best way into the industry and it’s the best place to learn from your colleagues.
Develop:Brighton is especially unique - it’s by the seaside and there’s a lovely relaxed tone that goes with that.The talks are cool, the networking is cool and having the opportunity to catch up with people – that’s always the excitement for me!
Develop always gets put in the diary. There are many reasons to be here, not just the talks, but the networking, people exchanging ideas about where the industry is right now and where it’s going to. It’s pretty essential to be here I think.
Ian Livingstone, CBE
I really like Develop, I really like the intimacy of it and I love the location.. there’s a good diversity of talks going on so there hasn’t been a time when there’s nothing I want to see.
Building games is hard and it’s taxing physically, mentally and emotionally. So being around a community that understands that is great – there’s a comraderie here.
Develop is a really great way to network, it’s also great for going to talks and finding that little tip that you didn’t know before and thinking – oh I’ll bring that back to the team!
There are many ways you can be part of Develop:Brighton - including taking a booth in the Expo or choosing one of the many sponsorship opporunities during the event or at the Star Awards.Contact us now!